DESIGN DIRECTOR · SAN FRANCISCO
I build design systems & teams that hold together under real conditions.
I led design across PayPal's most complex consumer surfaces — Home, Onboarding, Wallet, Financial Snapshot, and Growth — serving hundreds of millions of users across global markets.
I don't just design products. I build the frameworks, rituals, and documentation that let organizations keep building — even after I'm gone.
SYSTEMS THINKING
Coherent ecosystems, not isolated features
I connect fragmented product surfaces into systems — from onboarding to first use to long-term engagement — so users experience a platform, not a collection of features.
ORG IMPACT
Stability during ambiguity
During leadership transitions and strategic pivots, I've been the person who builds the documentation, decision frameworks, and rituals that keep design moving with integrity.
TEAM DEVELOPMENT
Designers who grow into strategists
I've turned uneven, overstretched teams into confident contributors through structured coaching, targeted ownership, and building psychological safety that lets people do their best work.
“The experience produced activation without accumulation — users gained behaviors, not understanding. That’s a system problem, not a UI problem.”