A design leader in San Francisco with more than 25 years of experience.
I build design teams that hold together when the ground moves.
At PayPal I led design for the Home page, Onboarding, Wallet and Activity, the surfaces hundreds of millions of people around the world use to set up, see and manage their money. Every product team that placed work on Home, including P2P, crypto, savings and rewards, moved in step with mine, so the experience stayed continuous from signup onward. I create frameworks and canonize rituals so the organization builds better and faster when I'm not in the room.
Selected work
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Rebuilding PayPal’s app with teams used to incremental work
I built an operating model so every PayPal product team could coordinate through my Dashboard and execute against an ambitious, still-forming vision without fragmenting.
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Asking at the right time raised PayPal opt-ins up to 7×
I redesigned onboarding to replace a twelve-step data-collection gauntlet with a trust-first system that asked for information only in exchange for value.
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Bringing PayPal’s notification overload under control
I made a trust problem nobody owned visible, then built the notification governance that kept it solved after I left.
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Building trust with a Capital One team that didn’t want design in the room
I taped a rough service blueprint where a skeptical org already walked, and let their corrections do the persuading.
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Building with AI
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How I learned to vibe code
I shipped TuckBuddy to the App Store with a team of AI bot-workers I designed and taught to argue.
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I Built and Shipped an iOS Home Inventory App in Under Four Months
I used a home-spun AI product crew to craft TuckBuddy, an app for tracking what we own across two homes.
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Background
My first design lessons came through a customer-service headset at an internet provider. Nearly every complaint traced back to decisions made long before the product shipped, so I spent my career moving upstream into the rooms where those decisions get made.
I led a Capital One design team through facilitation and service design, then spent nearly six years at PayPal leading design across four core surfaces of the consumer app, from Signup and Onboarding to Wallet and Activity.