DESIGN DIRECTOR · SAN FRANCISCO
I build design systems & teams that hold together under real conditions.
I led design across PayPal's most complex consumer surfaces—Home, Onboarding, Wallet, Financial Snapshot, and Growth—serving hundreds of millions of users across global markets.
I don't just design products. I build the frameworks, rituals, and documentation that let organizations keep building, even after I'm gone.
SYSTEMS THINKING
I create coherent ecosystems, not isolated features
I connect fragmented product surfaces into systems from onboarding to first use to long-term engagement so users experience a platform, not a collection of features.
ORG IMPACT
I create stability during ambiguity
During leadership transitions and strategic pivots, I've been the person who builds the documentation, decision frameworks, and rituals that keep design moving with integrity.
TEAM DEVELOPMENT
I mentor designers who grow into strategists
I've turned uneven, overstretched teams into confident contributors through structured coaching, targeted ownership, and building psychological safety that lets people do their best work.