A design leader in San Francisco with more than 25 years of experience.
I lead design for the first days of a product, from signup to the moments that bring people back.
I coach designers to own their rooms. I hold the work to a high standard and lead with empathy and humor.
At PayPal I led design for the Home page, Onboarding, Wallet and Activity, the surfaces hundreds of millions of people around the world use to set up, see and manage their money. Every product team that placed work on Home, including P2P, crypto, savings and rewards, moved in step with mine, so the experience stayed continuous from signup onward. My team’s Wallet redesign added seven-figure annualized revenue, and Checkout, Identity, Risk and Onboarding reused its linking patterns. I set up the reviews, shared files and meeting rhythm that let many teams build one product.
Before TuckBuddy, I was a Senior Design Manager at PayPal, where I managed 8 designers and coordinated 8 partner product areas whose work landed on my surfaces. Before that I managed design teams at Yahoo and Capital One, and as Director of UX at Cybernet I managed two design managers.
Selected work
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Asking at the right time raised PayPal’s notification opt-in more than 5×
My team made the case for a minimal signup. The pieces that shipped along the way, starting with asking at the moment it mattered, more than five times as many people turned on notifications.
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AI
I built and shipped an iOS home inventory app in under four months
I used a home-spun AI product crew to craft TuckBuddy, an app for tracking what we own across two homes.
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Bringing PayPal’s notification overload under control
I made a trust problem nobody owned visible, then set up the council and rules that were still running when I left.
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Rebuilding PayPal’s app with teams used to incremental work
I built an operating model so eight partner product teams could coordinate through my Dashboard and execute against an ambitious, still-forming vision without fragmenting.
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Building trust with a Capital One team that didn’t want design in the room
I taped a rough service blueprint where a skeptical org already walked, and let their corrections do the persuading.
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AI
Teaching and learning from the AI team I built
I shipped TuckBuddy to the App Store with a team of AI bot-workers I designed and taught to argue.
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Background
My first design lessons came through a customer-service headset at an internet provider. Nearly every complaint traced back to decisions made long before the product shipped, so I spent my career moving upstream into the rooms where those decisions get made.
I led a Capital One design team through facilitation and service design, then spent nearly six years at PayPal leading design across four core surfaces of the consumer app, from Signup and Onboarding to Wallet and Activity.