How I got here

I started my career as a telephone customer service rep for an internet service company, quickly discovering that most of the problems customers encountered originated in small but crucial decisions made during the product design process. I worked my way backward in the product development timeline so that I could help build products that work well and leave users with a smile whenever possible.

I've taken this mission to internet staples (Netscape, Yahoo), entertainment dotcoms (musicbank.com), finance (Intuit), eCommerce (Safeway.com) consulting practices (Tangible UX, Digitas-ModemMedia), health care informatics (Intermap), online dating (PlanetOut), localization (eTranslate), and plenty of top shelf brands including Microsoft, Hewlett-Packard, Sephora, Netflix.

What I do

Interaction design for small to large companies
Mobile design
Visualization and documentation for founders, designers, engineers, product developers
Designing independently or in teams
Large ecosystem/app ux
Agile and lean frameworks
Design management
Pragmatic and seasoned delivery
Flows
Wireframes
Task flows
Personas
Guerrilla user testing
Copywriting
A/B Testing
Mentoring