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San Francisco, CA 94107
United States

Design the simple



How I got here

I started my career as a telephone customer service rep for an internet service company, quickly discovering that most of the problems customers encountered originated in small but crucial decisions made during the product design process. I worked my way backward in the product development timeline so that I could help build products that work well and leave users with a smile whenever possible.

I've taken this mission to internet staples (Netscape, Yahoo), entertainment dotcoms (, finance (Intuit), eCommerce ( consulting practices (Tangible UX, Digitas-ModemMedia), health care informatics (Intermap), online dating (PlanetOut), localization (eTranslate), and plenty of top shelf brands including Microsoft, Hewlett-Packard, Sephora, Netflix.

What I do

  • Interaction design for small to large companies
  • Mobile design
  • Visualization and documentation for founders, designers, engineers, product developers
  • Designing independently or in teams
  • Large ecosystem/app ux
  • Agile and lean frameworks
  • Design management
  • Pragmatic and seasoned delivery
  • Flows
  • Wireframes
  • Task flows
  • Personas
  • Guerrilla user testing
  • Copywriting
  • A/B Testing
  • Mentoring


  • Interesting freelance opportunities
  • Large ecosystem product design and team management
  • Agency design and team management